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Business Description
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Rutherford resident Jim White teamed up with partners Henri Gabriel and Peter Roy, both of whom are in the wine and food business from Charleston, S.C., and Whetstone to create the Manifesto! brand. It’s clear White and Whetstone are having a lot of fun with this brand — you can’t forget the exclamation point, said White, the marketing expert who has created thousands of brands in his career — as they talked about the origin of the brand and wine recently at White’s Rutherford home. “Manifesto! is my attempt at trying to make wine at a certain price point that is good for the masses,” Whetstone exclaimed. “For the most part, I wanted to make something that I considered a ‘yes’ brand. Something that feels good, is easy on the wallet, tastes good and probably should be sold for twice the price.” White said the wine’s credo, or manifesto, is on the wine label and added it is pretty simple. “Great wine is made in the vineyard, doesn’t have to cost a fortune, should complement your meal, not overpower it and should be easy to open and drink.” During the interview, he repeated the wine’s slogan, “A simple wine for a complex world,” more than a couple of times. It, too, is printed on the label.
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Winery Info
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Varietals Grown:
| Sauvignon Blanc
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